Engage Customers with Video Menu
Chef Sonia of The Grove Hotel was an artist. Her deconstructed lemon tart was a visual and culinary marvel, but it fell flat on a piece of paper listed as “Lemon Tart – Ksh. 1,400.” “My creations have stories,” she told us, frustrated. “The crisp of the meringue, the zest in the cream… a paper menu can’t convey that.” Guests were ordering safe, familiar options, missing out on her innovative dishes that truly defined the hotel’s luxury brand.
Our SPARQ Response
Program
We proposed a “Digital Storytelling Menu.” Our strategy involved producing cinematic, 30-second videos for each of Sonia’s signature dishes, showcasing the preparation and final presentation. Access would be via unique QR codes on each table, turning a static menu into an immersive experience.
Activate
Our content team conducted a full-day shoot in the kitchen, capturing the sizzle, steam, and artistry. We built a simple, elegant web app to host the videos, ensuring fast loading. Each table received a sleek stand with a QR code.
Refine
After launch, we saw guests watching the videos but still ordering from the server. We refined the platform by adding a “Add to Order” button that sent the dish directly to the kitchen’s point-of-sale system, seamlessly connecting content to commerce. Scan the QR code to see the menu.
Qualify
The results were immediate. Dessert sales, particularly the lemon tart, increased by 30%. Guest reviews specifically mentioned the “innovative menu” and “engaging dining experience,” increasing their F&B revenue and elevating the hotel’s entire brand perception.
